Compare Macbeth to a Film Adaptation Essay Example for Free

Compare Macbeth to a Film Adaptation Essay In William Shakespeare’s â€Å"Macbeth† the audience witness’s one man’s overriding ambitions to his iconic fall. Shakespeare makes a point of showing the deterioration of the Macbeth that entered the stage in Act 1 and the Macbeth that dies in act 7, showing that even the deep morality and honesty of a man like a man can worsen into a man who is willing to kill his own King – a deadly sin in Shakespeare’s 17th century. Throughout my piece I shall make unifying links between the adaptation directed by Mark Brozel and the original text wrote by none other than Shakespeare. For the period of Act 1, Scene 2, Macbeth is hailed as the very heroic and brave â€Å"Worthy gentleman!† who â€Å"carved out his passage Till he faced the slave;† this suggests two points already, the fact that Macbeth is a graceful fighter who elegantly â€Å"carved† his way through the battle which also suggests that he is as much a perfectionist in the play as he is a cook in the adaptation. The perfection we see in the play is the perfection of murder, how he kills people so wonderfully and gracefully without any shame. Whereas the adaptation shows a more remorseful Macbeth, it pains him to kill animals inhumanely and uses a less murderous way when he has to, he cooks for perfection also, and before his breakdown at his restaurant he refuses to serve the food late when it was ready at the time, saying â€Å"you can’t keep perfection under the light†, only a perfectionist would inherit such a trait. Plus, he mentions that †the first rule in the kitchen is respect†. In Act 1 Scene 3, you begin to see Macbeth’s character really emerge. In the play Macbeth is intrigued by the witches, this highlights two point, he wants to know more â€Å"Stay, you imperfect speakers, tell me more† for the reason of asking more questions, because the idea has been proposed that he shall be king and Cawdor. However Joe Macbeth laughs at the idea of being the head chef at his Duncan’s restaurant, he finds it delusional and this is the main difference between the two. The Play’s Macbeth is already showing signs of being delusional from the â€Å"aside† side notes but the Macbeth of the adaptation is calmer, more collected. Macbeth battles with himself to then only later write Lady Macbeth a letter telling her all about what has happened. This is because Macbeth in the play is very insecure Macbeth; he is so overrun by the idea that he can be king he begins to speak to himself as â€Å"aside† followed by the quote of â€Å"Gl amis, and thane of Cawdor! The greatest is behind† showing his yearning for power and how his desires, in this case the desire to even have a chance of being king, suddenly take control of his actions and this becomes his tragic flaw. It prevents him from becoming aware of when to stop and think about the consequences; alternatively the Macbeth in the film is more aware of his actions, when forced to fire his two chefs he does so but his guilt consumes him, he realises the tragic outcome of his actions and how his two employees won’t be able to follow their dreams, so he all willingly gives them a large sum of money, this is something the play scripts Macbeth would never do, because he is unaware of the outcomes of his actions. The second point is how intrigued Macbeth is in the play when he is proposed with the idea of becoming the Thane of Cawdor and the King himself; he doesn’t plan the death of Duncan because, to build on my point earlier, he doesn’t want to kill Duncan, Duncan is aware of how morally wrong it is and the guilt that will live with him. He is just interested by the idea of being the King and Duncan just happens to be in his way. His motivation is fuelled by desire and ambition, however what you see in Joe Macbeth is different – Joe, when proposed with the idea of being head chef laughs, but soon gains interest later, but the interest is because he would get to kill Duncan and this is shown by the jealous looks given at the beginning of the play, his motivation is fuelled by jealousy. Joe Macbeth even before considering the idea of being head chef starts to plan Duncan’s murder, this is evident in the scene where Duncan takes Joe Macbeth aside and Joe tells Duncan â€Å"the chance of you being run over by a bus are zero† this shows that Joe has started considering the idea of it happening even before telling Lady Macbeth about the witches prophecies or taking into account the idea of being the head chef. In the play Macbeth seems to be in awe of King Duncan, Macbeth feels any work done on the request of or for Duncan is not work at all, but duty, Macbeth admires Duncan as a King and respects him as I quote â€Å"The service and the loyalty I owe In doing it pays itself. Your highness part Is to receive our duties, and our duties Are to your throne and state children and servant† (Act 1, Scene 4) Macbeth and Duncan have a respected relationship, one where they are grateful of each other and admire one another in the first Act, this makes the murder of Duncan even harder and that’s why he chooses to murder Duncan at night. His hand can commit the murder without his eye having to witness it. Somehow this will make the guilt and betrayal less. Macbeth changes throughout as his character develops, in comparison to the relationship between Duncan and Macbeth in the film adaptation is to a certain extent, unalike. When asked about a recipe of Duncan’s Macbeth replies with a jealous voice â€Å"yes, that’s mine† the relationship between Duncan and Joe Macbeth is strained. Joe knows he is the reason the restaurant is so successful and it pains him to lose credit where credit is due .Joe is envious of Duncan, this is confirmed through the first confrontation between the two and how Joe uses only â€Å"Duncan† as a greeting, to represent his cold emotionless feelings towards Duncan.

The corporate management mechanisms used by Nestle

The corporate management mechanisms used by Nestle The writer believes it will be reasonable to first define cross business synergies and then relate it to the analysis of the Nestle case study provided. According to Martin et al (2003), cross business synergies is defined as understanding and recognizing the value which can be created and captured, over a period of time, by the sum of the business units together with regards to what it would have been individually. This assignment is based on the Nestle case study in 2008 from De Wit and Meyer (2010). The aim is to write a report that will critically evaluate the Nestle organization at the corporate level to identify the cross business synergies, corporate growth directions throughout its history. The assignment will also highlight the corporate management mechanisms used by Nestle to leverage its synergies and outline the future scenarios for the company corporate level strategy. Identifying the cross-business synergies within the organization throughout its history According to the case study, Nestle replicated its milk district model that was initially introduced in Switzerland to ensure sufficient milk supplies in 1870s and modified it by adding value to it and facilitating the availability of the product across the continents, example, Latin America, Asia, Caribbean, African and Inner Mongolia. This shows that the company recognized that choices varies across continents and by adding value to the original product (milk) to make it easy to use and available in other continents represents a synergy which was created and captured. Another important cross-business synergy in the history of the company is the Research and Development, RD. Nestle understood the limitations and challenges involved in starting a new company that will stand alone and compete favourable with competitors in a new market and therefore, utilized the combined strength of its businesses to invent new products, Nescafe, (a soluble instant coffee) by the help of its RD team. Nescafe remain one of the largest brands in the world and have changed the way we drink coffee across the world today by making coffee drinking fun, stylish, ready to use, high class and tastier. Also important is the production of another brand Nestea (an instant tea), and the chocolate powder Nesquik by the same drying process used in making Nescafe. Furthermore, from the case study, Nestle reinvigorated Nesquik originally sold in the form of a powder used in milk into syrup form and into ready to drink varieties, this is also a very important cross business synergy for Nestle, which provided an easy access to coffee drinking in restaurants, hotels, cafe, and made the products affordable, available, and to suit individual taste and choice. Another cross business synergy was in leveraging marketing approach which helped the company to build expertise in various business units and invention of new products through its Research laboratories to launch a platform for growth which eventually increased sales and generated increase market revenue. An important cross-business synergies within the organization is GLOBE (Global Business Excellence), this is a comprehensive information system which used by Nestle to secure and bring together the companys businesses together under a common and unique technology infrastructure. Globe was used by the company to capture data and to standardized data which is based on the same definitions and units. This enables Nestle to have a unified system and measurement across its business units anywhere in the world, manage information, and create knowledge that could be transferred and shared across its business units, and provided a better customer management system, thereby building customer confidence and promoting the quality of their products across the continents. Furthermore, GLOBE provided synchronization of data between manufacturers and retailers, which resulted in an improved order fulfillment. The system also enabled retailers to add new products to their store stocks simply by clicking the mouse of their computer. Another cross business synergy is the invention of new nutrition, health and wellness vision by basic scientific research and state of the art tools such as nutrigenormics. This allowed Nestle to improve consumer healthcare, fitness and weight management, by making their products healthier and reducing fatty acids. Corporate Growth Direction of the Company throughout its history Figure 1 Corporate Growth Direction From the case study, one of Nestle corporate growth came in the direction of Horizontal integration. This represents a horizontal integration because the company expanded forward within the food business by merging with a known food processing industry Anglo-Swiss Condensed Milk also a food business. The merger provided the company with more resources and capital to expand their products and later added Chocolate to their brand in 1905. (See figure 1.) The growth continued in the horizontal integration trend and expanded to other countries example, Britain, U.S., Spain, and Germany, where they operated their processing plant. The growth within the industry continued horizontally and allowed the company to expand into Brazil, Australia, and established their presence in Singapore and Hong Kong. The company merged with Maggi, Europe large producer of food enhancer and prepared food such as soup, which indicates that the company continued to expand and grow within its food industry. Nestle continued the chain of growth towards the horizontal integration direction and acquired several businesses example, canned and frozen food, bottled water and pet foods. Nestle diversified for the first time outside the food industry, and in 1974, the company became a major shareholder in LOreal, one of the worlds largest producers of cosmetics, with a 25 percent interest in the French company. Nestle undertook a second step outside food industry by acquiring Alcon Laboratories, a U.S. company which specialized in eye care products in 1977. This growth direction is called Horizontal Diversification, since it was the first time the company moved outside of its business industry. The company continued its growth in the direction of horizontal integration under new management (Maucher era) and In 1985, acquired the American food giant Carnation for $3 billion, which was regarded as one of the largest in the history of food industry during the time. From the case study, Nestle moved away from the Agricultural and processing roots and sold their Cocoa and processing plants ending their growth towards the Backward Vertical Integration direction and involvement with their supplier business. This pointed out that Nestle was moving in the Horizontal direction and has kept their competitive advantages gained over the years by continuing in the same horizontal growth direction i.e. Horizontal diversification. and Horizontal Integration. From the analysis, the writer believes that Nestle may no longer be interested in the Vertical growth direction, this may be evidence by the statement from its new CEO Brabeck who commented that the company want to reduce cost and devote more attention to other businesses that adds value There were also major acquisitions during Brabeck tenure which solidified the company position in key areas such as bottled water, coffee, ice cream, and infant formula, and also the company decision to dissociate from the Agricultural and processing business Thereafter, Ralston Purina was acquired in 2001; the pet food business has become a recognized name around the world. The company diversified horizontally again during Brabeck tenure beyond its technology and traditional line of products and processing food towards a wider vision of nutrition, health and wellness. To continue its platform for growth, the company made three important acquisitions: by acquiring Jenny Craig, a U.S chain of weight loss centre in 2006, providing Nestle a platform of moving into weight management. Novartis Medical Nutrition in 2007, which helped Nestle to strengthen their position in the area of healthcare nutrition, and the Novartiss Gerber baby foods business in 2007, thereby extending Nestlà ©s leadership in all the areas of infant nutrition. This showed that the company became interested in the healthcare and fitness business. The corporate Management Mechanisms used by Nestle to leverage its synergies The three management mechanisms used by managers to leverage synergies are: Centralization, Coordination and Standardization. These will be applied to the case study in order to discuss the corporate management mechanisms used by Nestle to leverage its synergies already identified in this assignment. One of the synergies identified earlier in this assignment was the replication of Nestle milk district model in Switzerland by modifying the product. This was possible from the writers point of view because the company retained the same standardization process and procedure which has already proved successful in Switzerland. The company simply repeated the process and then added value to the product which eventually resulted in an improved quality for consumer satisfaction and then introduced the product to other countries, example, Britain, Germany, Spain, Asia and Australia, Africa etc. Another corporate management mechanisms used by Nestle in leveraging its Research and Development are Coordination and Standardization. From the writers point of view, the establishment of the research laboratories requires the coordination of Nestlà ©s resources, activities, product offering and integration of its business units together to build world class research laboratories, and Standardization integration resulted because the company used the same process to replicate, modify and re-invent new products. Furthermore, other identified synergies were the reinvigoration of Nesquik originally sold in the powder form into syrup form. The management mechanism applied in this process is standardization mechanism. According to the passage, Nestle used the same drying process in making Nescafe and re-invented it to produce Nestea an instant tea and Nesquik a syrup form. Also of interest is the leverage of the GLOBE system using a standardized system, which synchronized data, improved information management and created knowledge that could be transferred across Nestlà ©s business unit and allowed customers to add new products to their inventories by a click of mouse. Again, the companys leverage of market approach which created a platform for growth and increase sales was based on the standardized integration mechanism system from the writers point of view. This is because Nestle continued in the same level of progress, growth direction and transferred the same management mechanism already tested and applied in some countries into other continents, which led to a rapid growth in sales and market revenue. The 60/40 benchmark standard used by the company to improve their nutrition, health and wellness and reduced fatty acids was also based on the standardized integration mechanism. According to the CFO, the process was based on taking out salts, fatty acids and sugar and putting in omega 3, whole grains and calcium to give it a healthier profile. The Future Scenario for Nestlà ©s corporate level strategy, based on the integrated organization and portfolio organization perspective One of the future scenarios for Nestle corporate level strategy is: how the company can remain relevant and dynamic and at the same time provide essential industry leadership in areas such as sustainable sourcing while keeping products affordable Firstly, based on the integration organization approach, the company should remain customer driven, always adding value to their products and improving the quality of their products by emphasizing their core competencies. Nestle should regard competencies as the core of coordination and to place their synergies at the heart of their company. They should continue to innovate and re-invent through their various RD centres, and integrate their multi business units. The company should promote synergies more than responsiveness; they should make acquisition infrequent and focus more on internal growth as stated by Bulcke the CEO. Building their business core competence should remain their strategic plan, while remaining tactical with their suppliers and sourcing of raw material. This is realizable by continuing their strategy of buying their agricultural products directing from farmers and encouraging continuity of their supplier business. These will ensure that prices are kept low and affordable while the premium quality is not affected. Besides, Integrated approach encourages looking after the brands to enable it remain relevant to customers in order to generate more sales. Consequently, the writer thinks that achieving the future ambition will be difficult using the portfolio approach. According to the portfolio approach, responsiveness should be strongly emphasized over synergies. This is risky because it may result in loss of synergies and brands. Nestle has several billionaire brands already established across the world. It will be unreasonable to risk losing any of them. Besides, portfolio approach does not encourage internal growth but is well suited to diversification through acquisition, which is contrary to the CEO vision for the future growth direction of the company from the case study. Portfolio perspective only leverage financial resources and does not recognize any synergies which are not financial related. The second scenario is to understand how Bulcke intend to balance local autonomy with global coordination. Based on the integrated organization approach, the company should balance local autonomy with global coordination by giving country managers reasonable degree of autonomy in matters dealing with the customers, they should integrate resources, activities and position along multi business synergies. Such coordination of work across multi business unit boundaries will result in the ability to operate in such a way that seems like the various part were actually in one units. The company should place the corporate centre at the forefront of competitive strategy. They should maintain the standardization activities, example GLOBE which synchronized data and information system management across the businesses. Based on the portfolio approach, the efficiency of the cash flow and balancing the business risk are regarded as more important. Portfolio approach supports, activities and produc ts offering to be split along business unit lines, hence global coordination may be difficult to realize. From the case study, Nestle future plan shows that the company will move towards an integrated organization approach. According to Bulcke, Nestle future growth will come from internal growth. The company is re-focusing its corporate strategy from the past. Nestle intend to build on their core competences and strength which according to their CEO is their products, RD, global presence, people, brand portfolio and Nestle culture. From the writers point of view, integrated approach will reinforce the companys product profile in the market and keep them very competitive by being focused, and put in more emphasis on developing and building their synergies rather than defending business unit responsiveness. The company has gained enormous synergies by sharing advances in their basic and applied sciences and research, which also helped to rapidly increase developments. Following the integration approach will ensure that Nestle does not lose their synergies or its billionaire brands through lack of invention and innovation. Nestle RD was identified as a fantastic platform for future growth, therefore, the management need to continue to leverage it better by building on the core competencies developed by the team of scientists and researchers, and integrating the multi-business units, activities, resources, and looking after their brands by supporting RD and invention programs. Nonetheless, the writer believes that the company may not be able to realize their internal growth ambition by adopting the portfolio organization approach. This is because Nestle culture over the years has been anticipation and being proactive rather than reactive according to the CEO, which showed that the company favours synergies rather than responsiveness. The company intends to focus more on reinforcing their brand, and capitalizing on their core competence for growth which does not agree with the portfolio approach. From the grow direction trend shown in figure 1. It appears that the company are not seeking to enter into any buyers or supplier business or pursuing new business opportunities towards the vertical direction but rather focusing on reinforcing their existing brand and building on their area of expertise. Conclusion This assignment has answered various questions based on the case study provided. The writer has identified the synergies which has enabled Nestle to expand its businesses globally. The growth direction of the company was also outlined and discussed with various analyses given. Furthermore, the writer highlighted the management mechanisms which relate to corporate level strategy and related it to the case study. Finally, the future scenarios of the company was outlined and discussed. Based on the discussions on integration and portfolio organization approach, the writer believes that the company will be better suited to realize its future vision and programs by adopting the integrated organization approach. This assignment presented an interesting discussions and an insight into the history and activities of a giant food industry Nestle. References Martin, and Eisenhardt, 2001,: 3. Cross-business synergy: Recombination, modularity and the multibusiness team. Bob De Wit and Ron M eyer. Strategy Process, Content, Context, an international perspectives fourth editiomn.

Huckleberry Finn - Summary for chapters 1-10. :: English Literature

Huckleberry Finn - Summary for chapters 1-10. The book has just begun, but so far you have been introduced to quite a few characters. The most important being Huckleberry Finn of course. Huckleberry Finn now lives with the Widow, she took him in after he and Tom Sawyer found $6,000 a piece, to civilize him. Huckleberry prefers to be in rags though, and live outdoors. Huckleberry and everyone else where he lives are all very superstitious, they are also racist and have slaves so you know that it is set in a past time. Tom and Huckleberry made a gang with a few other boys from around the town. They were a gang of robbers and murders, although they never really did either. Huckleberrys' father was presumed dead, although Huckleberry knew that he wasn't dead at all. When Huckleberry's father Pap, came back to town and hears that Huckleberry is now rich, Huckleberry knows that his father will be coming for him soon, so Huckleberry gives the money to the man who was investing it all for him. Pap sure enough came for him though, and at first he took it to the courts to get Huckleberry back, and he did. Pap took Huckleberry out to the woods to a small wooden cabin, and at first Tom hated it, but after he began to get used to it, and didn't mind it so much after, he actually really liked it because he was back outside where he liked to be. He just didn't like to be out there with his father. One day when Pap went to town and locked Huckleberry in the cabin as he always did when he left, Huckleberry sawed his way out. Huckleberry stole all of the food and water, and the gun, and he killed a wild pig and put it's blood everywhere and he ripped out his own hair so it would appear that he was murdered. Huckleberry jumped in the canoe that he had hidden from his father in the trees, and started off down the river. He landed on a little island and hid his canoe again. There were lots of people looking for Huckleberry and he watched them as they searched from boats. They all looked very upset, because they all assumed him murdered. When Huckleberry was out exploring he saw Miss. Watson's slave Jim. He had left because Miss. Watson was going to sell him. Huckleberry was happy to have the company and so was Jim. They began to live together and stayed together all the time.

Deregulation of the Electrical Industry :: essays papers

Deregulation of the Electrical Industry The roots of modern day regulation can be traced all the way back to the late 1800's and found in the form of antitrust. By the beginning of the 20th century, the U.S. government had formed the interstate Commerce Commission to regulate the railroad industry, and shortly thereafter, many other regulatory commissions were founded in the transportation, communication, and securities fields. The main goal of these regulatory commissions was to create a reasonable rate structure that would be appealing to both producers and consumers. While this system has worked for many years, it has recently come under heavy criticism, with many people pushing for open competition among electric power producers. Although once believed to be an impossible proposal, competition among electric power producers is finally a reality in a few areas. Massachusetts is just one state where legislation implemented to create competition among electric power producers is not only favored by the people of the state, but has also provided significant rate reductions as well. The attempt at regulating price in the electric industry is a troublesome one. The objective is not only to minimize the cost to consumers, but also to create a rate structure that will entice the electric company to remain in the industry. The regulatory commission wants the electric company to have a reason to innovate so that they will be able to provide cheaper power in the future. However, if the commission captures all gains from innovation in the form of lower prices, then the electric company has no incentive to undertake any type of innovation. Therefore, a compromise must be reached which would provide adequate incentives for firms to undertake cost-reducing actions while at the same time ensuring that the price for consumers is not exorbitant. The term regulation refers to government controlled restrictions on firm decisions over price, quantity, and entry and exit. Each factor of an industry must be regulated for producers and consumers to truly benefit. The control of price does not mean setting one fixed price, but rather entails the creation of a price structure for purchasing electricity during peak and non-peak times. The control of quantity refers to the government's attempt to control the amount produced or in this case the amount of electricity produced. For example, in the electric industry, it

The Aging Process and Caring For the Elderly Essay -- The Aging Body,

Abstract This report presents several aspects of aging. The report looks at a number of theories of why we age, the physical and mental changes we undergo as we age, and ways of caring for the elderly. TABLE OF CONTENTS INTRODUCTION......................................................1 THEORIES OF WHY WE AGE............................................2 Genetics.....................................................2 Cellular.....................................................2 Physiological................................................2 PHYSICAL CHANGES..................................................2 MENTAL CHANGES....................................................5 Alzheimer's Disease..........................................5 Senile Dementia..............................................5 CARING FOR THE OLD................................................6 Retirement Communities.......................................6 Life-care Facilities.........................................6 House Sharing................................................6 Group Homes..................................................7 Low-cost, Government Subsidized Housing......................7 Foster Care..................................................7 Nursing Homes................................................7 CONCLUSIONS.......................................................9 WORKS CITED.......................................................10 INTRODUCTION The purpose of this report is to discuss several aspects of aging. Several theories of why we age, based on genetic research, cellular research, and physiological research will be examined, along with physical and mental changes that are the result of aging. Specific mental changes that will be explored are Alzheimer's Disease and Senile Dementia. The final aspect to be looked at will be the care of the elderly in retirement communities, life-care facilities, house sharing, group homes, low-cost government subsidized housing, foster care, and nursing homes. THEORIES OF WHY WE AGE Since research into aging is not guided by any one universally accepted theory, genetic, cellular, and physiological studies have yielded several hypotheses. Genetics The most popular genetic theory, the Error Theory, assumes that aging is the result of the accumulation of random genetic damag... ...cannot afford to stay for any long period of time. Probably the most unfortunate aspect of these homes is the focus in the news on abuse of the patients. This is the most important thing to research when you are looking at a nursing home. CONCLUSIONS 1. There is no one theory about why we age, but the subject is currently being researched in several areas. 2. The body goes through many changes as it ages, some of which can be slowed or prevented through the use of modern medicine. 3. Alzheimer's Disease is probably the most prominent mental disorder in elderly people, but research has found what it does to the brain, so a cure may be in the future. 4. There is a large range of establishments where elderly people can spend the later years of their life, depending on how self-sufficient they are, and how much they are willing to spend. WORKS CITED Maddox, George L. (Editor), The Encyclopedia of Aging. Springer Pub Co; 3rd edition. 2001. Web. 17 Apr. 2014. Poehlman E, Danforth E. The Aging Body: Physiological Changes. Am J Appl Physiol. 2012 Social Issues Resources Series. "Ways & Means: Options for Aging." Article #39, Vol. 3. Aging. 2014

African Americans in Pop Culture Essay

African Americans have had an incredible lasting impression on popular culture. African American singers, artists, entrepreneurs, athletes and actors have all had their say and have really stood out within the past few years. They’ve also grown and not grown in different ways all around from music, to television, to movies. African American stereotypes still exist in all aspects of pop culture, while many are trying to get away from what audiences assume is the typical black person. African Americans have been fighting for and against their own stereotypes when they started breaking out into music, then branching out into television, and making it big in the film industry. They’ve gone from being the dumb, uneducated, and underprivileged minority of America, and have started to make themselves more known as gang bangers and thugs, which are often seen as heroes in popular culture. African Americans haven’t only made a name for themselves or left a footprint in only their culture, but in American culture all around. African Americans have been making their mark in music all throughout history. Many started with the jazz and bebop rebellion during the 1940s and ’50s in Detroit. They made their point by trying to be different. They didn’t want to follow the typical white, swing music criteria, and that’s exactly what happened. Bebop wasn’t so mainstream, and that’s what made it their own. They preferred small, unique combos to play instead of big named stars in the music industry. Detroit was shedding light on the working class people of the town and wanted to really make a sound for them. â€Å"The 1940s created an â€Å"afro-modernism,† a response to the urbanization, industrialization, and modernization of African American Culture. † Because of their movement ahead in music, they also made their movement in business. And so emerged an incredibly successful, black capitalist enterprise, Motown Records, founded by Barry Gordy. Along with the movement in Detroit, the Harlem Renaissance had happened even before all the rage for jazz and bebop, which raised awareness to the visual arts, which led to even more developments in music. And even earlier at the beginning of the 20th century, blacks were starting to be accepted into acclaimed schools to study music and they were allowed to join the base of white people in symphony orchestras. During the ’50s, doo-wop and soul music became popular. That’s when legends like Ray Charles emerged and paved the way for others. Soul music remained popular among blacks for long after the pop sounds started to wave through. By the end of the decade and moving into the ’70s, blacks were starting to crossover into the typical white music trends. Psychadelic music had become popular. Jimi Hendrix, along his wah-wah pedal innovation, became one of the most popular guitarists during the era. Right after that, soul had become the popular music in the black community and was starting to revolutionize African-American music. Soul had continued success in popularity during the ’70s, but the ’70s also brought along a rise in black bands. White people were listening to country, disco, and all sorts of rock music, while the African-Americans had their funk, pop, soul, and jazz music that was on a totally different spectrum from their white counterparts. The ’70s was also when Djs started mixing their own beats and playing their funk records the way they wanted to so they could get their audience to dance. And with the beats produced by Djs along with the poets who would read their poems to those beats, came the emergence of hip hop music. The era of hip hop music was a new revolution in African American popular culture.

Starbucks Attractiveness

THE INDUSTRY ATTRACTIVE? WHY AND /WHY NOT Starbucks currently operates within three industries: Fast-Food Restaurants, Coffee and Snack Shops, and Specialty Coffees. Which are defined by NAICS (North American Industry Classification System). Although all three are separate segments Coffee and Snack Shop and Specialty Coffee basically carry various similarities. Despite this fact that this industry is somewhat narrower when compared to the fast food industry that they are also considered to be a part of, the coffee and snack shop aspect of their overall industry. Attractiveness is their bread and butter.Starbucks currently represents 32% of this industry and continues to grow, making them one of its largest players. This is the industry that they need and have focused the most on. One of the main factors of success are clearly related to their plans for global expansion because Starbucks has all but halted their domestic expansion (Global Data) and focused almost exclusively on the fo rmer. Another fact that illustrates the need to concentrate on this segment is the advancement of overall industry attractiveness their specialty coffees segment (consisting of retail store sales) only comprises 7% of their total revenue.Starbucks operates its largest segment in Fast Food Restaurant Industry, despite their relative insignificance as compared to giants like McDonald’s. It is worthwhile for them to pay close attention to this segment, because McDonald’s and Starbucks may differ in market share, but Starbucks holds a larger market share of the segment that McDonald’s wants/needs to capitalize on: Coffee. So to operate in parallel industries makes for a key success factor dependent on the level of information on competitors that also drive change.Although focusing on its most important segment, the Coffee and Snack Shop, Starbucks should also pay careful attention to this segment as well in order to achieve their optimal industry attractiveness. I h ave come up with a couple options that Starbucks could consider from the information above. First, expanding into international markets is the best way to capitalize in this industry, so continuing expansion is key. China is their primary target currently, as stated above. Continuing to seize international opportunities at a constant but steady pace would be very beneficial.Second, expanding the menu, given this, Starbucks can implement a proactive strategy that includes new and improved menu and convenience items; like, implementing deli items such as Panini’s or wraps. This would continue to further separate the Starbucks brand, which, I’ve determined is the key, in competitive markets. Third, create a new marketing strategy to grab attention. There is much more room for expansion and growth, Starbucks has only touched the available and potential global markets.With its financial strength, international experience, and long standing relationships, Starbucks can spike into an international business powerhouse in no time. However, this process must be at a steady pace. The expansion strategy must incorporate the core capabilities and advantages of the company. They must find excellent people to execute the process of expanding to a new country. The business ties they have created over the years must be used carefully, not to add too much strain on any suppliers.Expanding internationally would also force the company to rely on other markets other than the United States. Being an industry leader, many companies are benchmarking Starbucks. From relatively spending very little, the company could boost spending to include things such as TV ads and other untested marketing outlets, at least on a trial bases. This could possibly be an opportunity to expand their brand recognition, especially with the new logo. Referring back to my second suggestion and inform loyal customers of new menu items. Overall Industry Attractiveness As we have mentioned,